SOCIAL - PAID & ORGANIC

I manage the social media channels for both North Drinkware and FlameTec, focusing on both organic and paid channels. I lead creative direction, build and maintain the content calendar, write all social copy, and oversee community management, collaborations, giveaways, and working with content creators and influencers. I also concept and produce some original photo and video content, contribute to design elements, and ensure consistent visual storytelling across platforms.

I manage North Drinkware’s Meta ad account end to end, from strategy through execution. I lead creative development, producing and editing photo and video content, refining visuals, and designing assets to build high-performing ads. I handle all aspects of campaign management, including audience targeting, A/B testing, copywriting, budget oversight, and ongoing optimization to drive growth and scale results.

Tools: Photoshop, Lightroom, Davinci Resolve, Sprout, CapCut, Meta.