Campaigns & Content

NORTH DRINKWARE - BRAND CAMPAIGN

Role

Writer, Director, Producer

Contributors

Cinematographer & Editor: Joe Stevens

Model: Dakota Sloop

Recognizing a gap in our digital presence, I developed and led a campaign to showcase the stunning quality of our products and the wide range of our collection. We lacked content that highlighted the fine detail captured in our glasses, the depth of our product line, and the handcrafted production process.

I created a brief and shot list to align the vision with my team before hiring a filmer and editor. On set, I directed the shoot and led art direction to ensure a visually rich, compelling final piece.

The video now serves as a key asset on the homepage, in digital campaigns, and across social media.

FLAMETEC - SALOMON SNOWBOARDS COLLABORATION

Salomon approached us to concept and design a limited-edition snowboard and supporting line of merchandise, along with creating and producing the launch campaign. I worked closely with our lead designer to develop the snowboard and product line, and collaborated with all teams on the creative direction and campaign production. The final rollout included a hero video and a full suite of content across web, PDPs, social, email, and print. The launch was a major success, driving strong sales and visibility.