SOCIAL - PAID & ORGANIC

I manage the social media channels for both North Drinkware and FlameTec, focusing on both organic and paid channels. I lead creative direction, build and maintain the content calendar, write all social copy, and oversee community management, collaborations, giveaways, and working with content creators and influencers. I also concept and produce some original photo and video content, contribute to design elements, and ensure consistent visual storytelling across platforms.

On the paid side, I run North Drinkware’s Meta ad account end to end, from strategy to execution. I create and edit video content, select and refine imagery, and design visual assets as needed to build effective ad creative. I build and manage all campaigns, including creating and testing custom audiences, A/B testing, writing ad copy, managing budgets, and continuously optimizing performance to drive growth and scale results.

Tools: Photoshop, Lightroom, Davinci Resolve, Sprout, CapCut,Meta.

Paid ads - Photo + video (gif) don't show story crop - screengrabs

Collage of content - images / gifs